alcohol

Written by: Officer Jermaine Galloway

September 2024

We are currently witnessing a growing trend of cannabis normalization in alcohol-specific outlets and retailers, as well as its infusion into various products. While the association between cannabis and alcohol is not new, what is changing is how and where these products are being sold, along with their labeling and marketing.

Years ago, I noticed alcohol products infused with "hemp seed oil," some of which had subtle cannabis references on the label or in the product description. Those days seem to be over. Now, I’m seeing seltzers, sodas, and other non-alcoholic beverages sold in liquor stores—places you’d typically expect alcohol products, not cannabis. Many of my current and former class attendees have also shared similar observations. One mentioned, “Not sure if you’ve seen these, but they were found at our local Texas chain liquor store in Houston.”