Written by: Officer Jermaine Galloway
September 2024
We are currently witnessing a growing trend of cannabis normalization in alcohol-specific outlets and retailers, as well as its infusion into various products. While the association between cannabis and alcohol is not new, what is changing is how and where these products are being sold, along with their labeling and marketing.
Years ago, I noticed alcohol products infused with "hemp seed oil," some of which had subtle cannabis references on the label or in the product description. Those days seem to be over. Now, I’m seeing seltzers, sodas, and other non-alcoholic beverages sold in liquor stores—places you’d typically expect alcohol products, not cannabis. Many of my current and former class attendees have also shared similar observations. One mentioned, “Not sure if you’ve seen these, but they were found at our local Texas chain liquor store in Houston.”
Recently, I visited a large chain liquor store in Florida and noticed an entire end cap dedicated to cannabis products. This shift in branding, quantity, and the location of these products in liquor stores is significant. Traditionally, liquor stores have focused on alcohol, but it seems clear that cannabis products are making their way into these spaces. Most people on this newsletter likely don’t visit cannabis dispensaries but do frequent liquor stores. Now, these cannabis-infused products are becoming more accessible in places where your average consumer might shop for alcohol.
The products on offer today are far beyond the old "hemp seed oil" options. We're now seeing items like Delta-8 and Delta-9 THC. Can we expect more? Absolutely! More products, more brands, and eventually lower prices as these items flood the market. It raises the question: at what point will 10-20% or more of liquor store offerings be cannabis-based?
One of my key observations during community scans is that these products are more common in private liquor states versus controlled states. For those unfamiliar, controlled liquor states are jurisdictions where the government directly regulates liquor sales. If you're curious about your state's liquor rules and policies, this link from the NABCA provides a list of controlled states: NABCA Control State Directory.
As always, drug trends and regulations vary by state, and I am sharing what I observe firsthand in retail establishments.
Lastly, we can't ignore the role of gas stations and convenience stores in this evolving landscape. Depending on the state, you might find cannabis products being sold here as well, though they’re often available individually rather than by the pack or case. This trend is rapidly evolving, and I’ll be sharing more updates as things progress. Stay tuned!